Florida’s tourism numbers continue to grow, according to new data released by VISIT FLORIDA, the state’s tourism agency.
In the third quarter, between July and September, Florida welcomed 35.1 million visitors, marking a 6.9% increase from Q3 2021. It’s also the fifth consecutive quarter of overall visitation that’s surpassed pre-pandemic levels.
The Board of Directors for Visit Florida, the state’s official tourism marketing corporation, approved over $130,000 in raises for CEO of Visit Florida Dana Young and her staff members.
Visit Florida is a non-profit corporation established in 1996 as a public and private partnership by the Florida Legislature that appropriates public funds or taxpayer money to tourism marketing. In 2021, the Florida tourism marketing budget consists of $75 million in state and federal funds.