Commentary: In 2024, Digital Is Everything in Politics

Computer

As the 2024 election heats up, now is the time for campaigns to invest wisely. Questions abound: Do you invest in cable news advertising? Door-to-door canvassing? Social media? Something else?

For answers, I look back to the past. In 2000, I oversaw the South Carolina Republican Party’s history-making effort to post real-time presidential primary results online. The election night vote-counting for the epic Bush vs. McCain battle played out on screens across the world – not just in the South Carolina GOP’s vote tabulation center. On that night, the ground shifted beneath our feet.

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Ron DeSantis Rakes In $15 Million During Third Fundraising Quarter

Florida Gov. Ron DeSantis announced Wednesday his campaign brought in $15 million during the third fundraising quarter, according to a press release.

DeSantis is the first 2024 GOP presidential candidate who has announced the figures ahead of the Federal Election Commission (FEC) filing deadline on Oct. 15. The governor raised just over $20 million during his first fundraising quarter as a presidential candidate, and entered this fundraising quarter with $12.2 million cash on hand.

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GOP Presidential Candidates Attempt to Seize on Any Momentum They Garnered in First Debate

Every candidate declared victory after Wednesday night’s first Republican presidential debate — even some who didn’t take the stage.

But what’s next for these self-proclaimed winners on the road to the Republican Party nomination?

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Vivek Ramaswamy Breaks His Campaign’s Fundraising Record Day After First GOP Debate

Conservative businessman Vivek Ramaswamy’s campaign said Friday that he set a new fundraising record in the day following the first GOP presidential debate, the Daily Caller News Foundation confirmed Friday.

Ramaswamy first launched his presidential campaign in February in an interview with DCNF co-founder Tucker Carlson, where he pledged to take on America’s “national identity crisis.” The conservative businessman’s campaign said he raised $600,000 Thursday after making his presidential debate debut alongside Republican heavyweights like Florida Gov. Ron DeSantis, former Vice President Mike Pence and former U.N. Ambassador Nikki Haley, where many argued he won the night.

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RFK Jr. Hauls in Millions in Campaign Cash, but Lags Far Behind Biden’s Billion-Dollar Campaign

Robert F. Kennedy Jr. may be a long-shot candidate for the Democratic Party presidential nomination, but he appears to be hauling in the kind of campaign cash that could give President Joe Biden and his re-election efforts some heartburn.

The Kennedy Jr. campaign last Friday announced its first million-dollar day just hours before the close of the critical July quarterly reporting period.

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Haley’s Campaign Haul Considerably Less than the $11 Million Originally Reported

Earlier this month, Republican presidential candidate Nikki Haley’s campaign boasted the former South Carolina governor had outraised former President Donald Trump, that Haley was a fundraising “force to be reckoned with.”

Turns out the $11 million Haley was said to have raised didn’t quite pan out. 

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Black Lives Matter Shuts Down Fundraising After Blue States Threatened to Sue

Black Lives Matter (BLM) removed fundraising features from its website Wednesday after California and Washington threatened to hold the group’s leaders personally liable for its missing financial records, the Washington Examiner reported.

BLM hasn’t had a known leader managing its $60 million bankroll since May 2021, the Examiner reported. California demanded that BLM cease all fundraising activities Wednesday due to the BLM Global Network’s failure to report on its 2020 finances, and the state said it would hold BLM leaders personally liable if they do not submit information about the organization’s finances within 60 days.

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GOP Turns Fundraising Focus to Florida, Rakes in Big Bucks

Vern Buchanan

Recently, multiple reports have chronicled how Florida has been a hotbed for GOP fundraising efforts ahead of the 2022 election cycle. 

“Florida, with its deep bench of wealthy GOP donors, has become central to House Republicans’ early playbook for reclaiming the majority,” POLITICO reported at the end of April. “… Florida is a fundraising goldmine. It is, afterall [sic], where wealthy donors – and TV personalities – flock to homes in Palm Beach, Naples, Boca Grande and other high-income areas.”

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