State officials say Florida’s tourism marketing organization, Visit Florida, returned only 58 cents for every dollar spent on it in 2023.
The report by the Office of Economic and Demographic Research found that Visit Florida’s public marketing during fiscal years 2019-22 generated a positive 0.58 return on investment.
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The Florida Legislature’s research arm released a report documenting issues with some of the Sunshine State’s economic development incentives and programs.
A review of Florida’s entertainment industry incentives by the Office of Program Policy Analysis and Government Accountability showed that 1,409 production companies had reported spending an estimated $1.3 billion on average. Companies also saved around $22 million in sales tax, and 57% of production companies said the incentives affected their decision to work in Florida.
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