Top Automaker Takes $1.3 Billion Bath on Key EV Line

Ford Headquarters
by Will Kessler


Top American automaker Ford hemorrhaged over a billion dollars on electric vehicles (EV) in the first quarter, leading to massive losses per vehicle.

Ford sold 10,000 vehicles in its EV Model e unit in the first three months of the year, losing $1.3 billion on the line altogether, equating to a loss of $130,000 per vehicle sold, according to data from the company’s first quarter earnings report. Despite the loss on EVs, Ford’s net income was $1.3 billion, selling over a million vehicles with $42.8 billion in revenue in the quarter.

DCNF-logoThe Biden administration has sought to boost demand and production of EVs as part of the president’s sweeping environmental agenda, offering a $7,500 tax credit for some EVs in an attempt to ease high costs using funds from the $750 billion Inflation Reduction Act. Federal regulators have also put in place tailpipe emission standards for consumers that will effectively require 67 percent of all light-duty vehicles sold after 2032 to be electric or hybrids.

“Ford Model e revenue was down, as wholesales declined and significant industrywide pricing pressure continued to affect electric vehicles currently on the market,” the company’s first quarter report reads. “The segment had an EBIT loss of $1.3 billion, with costs that were flat year-over-year. The company expects EV costs to improve going forward, but be offset by top-line pressure.”

Sales for Ford’s EV line were down 20 percent compared to last year, and revenue was down 84 percent. Ford’s combustion engine line, Ford Blue, sold 626,000 vehicles, which is a decline of 11 percent from last year, with revenue down 13 percent in that same time frame.

Not all EVs sold by Ford fall under its Model e unit, with commercial fleets being sold under the Ford Pro unit, including an unspecified number of EVs, according to the earnings report. The Ford Pro unit sold 409,000 vehicles, up 21 percent since last year, with revenue up 36 percent.

Ford lost $4.7 billion on EVs in 2023, higher than the $4.5 billion loss the company predicted mid-year. Other automakers have seen similar losses on EVs, such as General Motors, which reported a $1.7 billion loss in the fourth quarter of 2023.

EV demand across the whole U.S. economy slowed in the first quarter of 2023, with growth in EV sales decelerating to 2.7 percent compared to 5 percent for all vehicles. As a result, EVs’ market share dropped from 7.6 percent to 7.1 percent.

Ford did not immediately respond to a request to comment from the Daily Caller News Foundation.

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Will Kessler is a reporter at Daily Caller News Foundation.
Photo “Ford Headquarters” by Ford.



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